Established 2011

What we mean when we say girls

Girls is not a gender here.It is who you would call first.

Some people read the word girls and know straight away that it means them.

Some people read it and pause. Either because they are not sure it means them, or because they are not sure it means someone they love and would not go without.

If that is why you are here, we would rather answer it properly than let you guess.

Two women in white robes jumping on hotel beds, both mid air and laughing.
Four friends with their arms in the air at a waterfront bar in the afternoon sun, holding glasses of rose.
Three women in pyjamas in a hotel room, holding on to each other and laughing, city lights behind them.

Girls is a relationship, not a gender

Your girls are the ones who know your whole history. The ones who remember who you were before all the responsibilities arrived. The ones who showed up. The ones who would still be in the group chat in thirty years.

That is what the word is doing in our name. It describes a kind of connection. It has never described a gender, and it does not expire.

What the weekend actually is

You already know what it looks like.

Someone has kicked her shoes off. The second bottle is open. Nobody has looked at a phone in three hours and the conversation has gone from somebody’s mother to somebody’s job to something that happened in 2011 and back again, and everyone in the room has the full context, and nobody has had to explain a single thing about herself all weekend.

That is what we design. Which makes the only real question who is in the room with you.

Three women at a restaurant table with pasta and wine, forks raised, mid laugh.
Two women sitting in an empty bathtub in their pyjamas with martini glasses, laughing.
Four friends packed together on a dance floor under red light, all pulling faces at the camera.
Three women in pyjamas piled on a sofa in sheet masks, taking a photograph of themselves.

So who is that?

  • If you are a trans woman, this is your trip. We are not going to make a whole thing of that, because it is not a whole thing.
  • If you are non-binary and girlhood is where your people are, then you are in it. That is the entire criterion.
  • If your group is your mum, your two sisters and your mother-in-law, that is a girls trip.
  • If your group is four women who met at work eighteen months ago and already tell each other everything, that is a girls trip.
  • If your group is thirty, fifty-five and seventy-eight, that is a girls trip, and honestly it is one of the best weekends we get to build.

And if one of your girls is a bloke, then he is one of your girls. You know exactly which one he is. Bring him.

Is there a line anywhere?

One, and it has nothing to do with gender.

There is a difference between your people and your plus-one. These weekends work because everybody in the room is there in their own right, with their own history in the group, and nobody is somebody else’s guest. You already know the answer for every name on your list.

If you are the one organising this

You are probably the reason this page exists.

You are not worried about yourself. You are worried that someone you love has an awkward moment on a weekend you chose, and that it quietly lands back on you. And you were never going to raise it in the group chat, because raising it makes it a thing.

So raise it with us instead. Names, pronouns, anything you would rather we simply knew. Say it once, to one person, and then it belongs to us. You go back to being on the trip instead of watching the room.

Same promise we make every organiser. You arrive as a guest.

Three women in pyjamas piled on a bed together, arms around each other.
The Share the Dignity delivery van, with two women standing beside it holding bags.

Why you can take this at face value

Anyone can write a page like this one. The reason to believe it is what the business does when nobody is reading.

My Ultimate is a major corporate sponsor of Share the Dignity, and has been for years.

Share the Dignity is an Australian charity working on menstrual equity. They get period products to people experiencing homelessness, escaping domestic violence, or simply unable to afford them. They run Dignity Drives. They have put more than a thousand free period product vending machines into schools and community spaces around the country. Every November they run It’s in the Bag, where people fill a handbag with essentials so that women and girls waking up in a refuge or a shelter on Christmas Day have something of their own.

Our logo travels on the Share the Dignity van that delivers around the country. Our team packs bags every year. We have contributed hundreds of period products alongside the money. And every trip this company runs is part of what keeps that going.

We have put this on this page deliberately. The whole point of Share the Dignity’s work is that a person should not have to explain herself, prove her circumstances or be quietly humiliated in order to be treated with basic dignity. That is not a separate idea from the one at the top of this page. It is the same one, and we have been acting on it for a long time.

Read more about My Ultimate and Share the Dignity →

Girls, here, means your people.

Bring them.

Three women larking about beside a resort pool in the middle of the day.

Tell us about your group

One call. Tell us who is coming, which city, and what the weekend is for. We will match you to the package that fits.

Tell us about your group
Is a My Ultimate Girls Trip only for women?

No. We design for groups of women, and we use the word girls to describe a relationship rather than a gender. Trans women, non-binary people and anyone who genuinely belongs in your girlhood belong on the trip.

Can someone who is not a woman come on a girls trip?

Yes, if they are one of your girls. The only thing that matters is whether they belong in the group in their own right, rather than as somebody’s plus-one. Gender is not the test.

Are trans women welcome on a My Ultimate Girls Trip?

Yes. Trans women are women, and nothing in how we plan or run a weekend works any differently.

Can non-binary people come on a girls trip?

Yes. If girlhood is where your people are, you are in it. That is the entire criterion.

Can I bring my mum, my sister or my mother-in-law?

Yes. A girls trip does not have to be a friendship group. Family groups, mixed-generation groups and groups spanning three generations are some of the most common trips we design, particularly for milestone birthdays.

What if someone in my group is worried about being misgendered?

Say it once to the person planning your weekend and it belongs to us from there. Nobody in your group will have to have that conversation on the trip.

Does my group have to be a certain size?

Packages are built across four group size brackets, from three guests upwards. Tell us how many are coming and we will point you to the right one.

Five women sitting close together on a lounge with glasses of wine, all smiling at the camera.